Zocal0 (zoe- cal-o) n. - the main square of a town. Today I met with the owner of Zocalo Coffeehouse in San Leandro, CA (www.zocalo.com). Tim is an ex-Apple executive who made a shit load of money. He purchased the 4,000 sqft coffeehouse for less than $100k 5 years ago. Last year, he recently remodeled the place for $300k. Ouch. However, the place is gorgeous. Tradtional coffeehouse upfront, kid area in rear, and attached yoga studio in back, recycle bins, post-consumer recycled plastic cups, etc. This place incorporated so many ideas I have for my own cafe. It is inspiring. I met with Tim to discuss his coffeehouse experience and hopefully get a look at his business plan. He explains that he hasn't made a dime in profit in 5 years. But he doesn't care. He LOVES it. Our discussion only reaffirms that the dream I am chasing will be worth it. It's funny how I know that my dream will require sacrifice, hard work, long hours, and little profit yet I can think of nothin...